What are Google Ads?
Google Ads is a demand-capture advertising platform that puts your business in front of people actively searching for what you offer, right when they’re ready to take action. Instead of trying to interrupt people on social media, Google Ads allows you to show up at the moment of intent. When someone searches for a service, solution, or problem you solve, your ad appears at the top of the results, and you only pay when they click. When built correctly, Google Ads doesn’t generate “leads.”
It generates buyers looking for answers.
- High-Intent Searches
- Pay Per Click
- Immediate Visiibility
- Trackable Conversions


Pricing
+ Ad Spend
Campaign Manager
Search Specialist
Conversion Tracking Specialist
Copywriter
Search Campaign Setup & Management
High-Intent Keyword Targeting
Ad Copy Creation & Testing
Bid & Budget Optimization
Negative Keyword Management
Ad Budget: $50–$100 / day minimum
(Ad spend paid directly to Google)
Market & Competitor Research
Buyer-Intent Keyword Mapping
Campaign & Ad Group Structuring
Conversion Path Optimization
CRM & Call Tracking Integration
Weekly Optimization Checks
Monthly Performance Reporting
Cost Per Lead & Conversion Tracking
Keyword & Search Term Insights
Ongoing Recommendations & Adjustments
